Google Trends offers many great ways to perform market research. Notice that search growth consistently spikes around big holiday meals like Thanksgiving and before the 4th of July. Here are the results for “Traeger,” a popular grill. For example, in Nebraska, where the winters are harsh, there is a more pronounced spike in demand during the spring. Where the weather is more moderate, the spikes are less drastic. The term peaks in March, April, and May - right in the Spring, the ideal season for running. Google Trends is great at catching seasonal patterns in search growth.įor example, let's examine the seasonal search growth of “running shoes.” You can drill down to the metro area and city to get a more granular picture. Here is another example with “Fly Fishing.” Let’s search for “Protein Ice Cream.” To see where it’s trending. You can monitor geographical trends to see where demand is coming from. You can explore these related topics and queries to find more products or brands to analyze. In the queries and topics sections, you can see the same brands appearing. In the last five years, interest has been trending upward, with the highest growth in Oregon, Arizona, and Colorado. You can validate product interest with Google Trends. Let’s say you own a pet products store, and you’ve started to hear more and more about dog probiotics. You can also see which regions are driving growth. Try changing the date range to look at the last 12 months. You can see a recent uptick in search growth. With Google Trends you can hone in on trending products and analyze their demand over time.įor example, here’s a trending beauty product: “Rare Beauty Liquid Touch Weightless Foundation.” How does search growth reflect consumer demand? You can even see how it trends across metro areas and cities. You can check out the breakdown by region. For example, here is a comparison between two beauty brands, “Sol de Janeiro” and “Rare Beauty.” Once you have some topics, you can analyze their search growth. You can change it to “Top” to see items with more consistent growth.Įxploring a topic will lead to even more related topics and queries. It looks noisy, but you can already notice interesting trending topics.īy default, the filters at the top of the “Search Topics” and “Search Queries” show “Rising” items. Now, check out the related topics and queries. For example, from “Beauty & Fitness,” you can drill down to the “Cosmetic Procedures” category. Some categories have related subcategories. You can check out the “Beauty & Fitness” category and view the trend growth at the category level over time (and by region). Select a category you’re interested in and let Google show you trending topics.įor example, let’s say you’re researching the beauty industry. You can use Google Trends to check out which topics are trending. “Should I sell my house,” can suggest sentiment about housing prices.Īnd “debt consolidation” might suggest growing financial concerns. Here are the “Interest Rate” results, which may indicate a heightened concern about the rising rates. You can also analyze general market confidence. How do people feel about a particular topic, product, or brand? One of the cool things about Google Trends is that you can analyze queries that measure sentiment.įor example, you can search “should I buy a Tesla” and “is Tesla worth the money.” Or maybe “Tesla competitors” would help provide insight into future market share. You can see competitor products that are generating interest. You can even get an idea of what products of theirs are trending through related queries and topics.įor example, here are some of those pet supply companies from before. You can use Google Trends to compare the search growth of your competitor brands or products. What is the search growth related to competitor brands? In this piece, you’ll learn 7 practical ways to use Google Trends for market research. In fact, with Google Trends, you can do it for free. You don’t have to spend a fortune on market research. That’s why some companies spend millions of dollars on market research every year. Whether you’re starting a business or launching a product, conducting market research is critical.
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